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Who We Are
With over 20 years in the media and news industries, Erin Lawrence is a well-known and respected content veteran. As principal of Erin Lawrence Media Inc.(launched in 2013), Erin writes strong, engaging copy and also has access to a dedicated and talented group of Canadian, U.S. and international freelance writers.
With experience working on corporate websites and blogs, as well as magazine and newspaper articles, Erin is experienced and ready to help you craft the messaging you need.
A renowned storyteller (winner of two Edward R Murrow Awards for Journalism) and project manager, Erin worked for many years both locally and nationally as a TV news producer, and that experience means she’s uniquely and deftly able to manage competing deadlines and multiple priorities.
Erin has contributed to and managed numerous social media profiles and accounts, and has grown as an influencer and social media expert, and can help you share your brand’s stories across multiple platforms. With tens of thousands of followers across her own multiple accounts on social media platforms like YouTube, Instagram, Twitter, Facebook and more, Erin truly understands what it means to engage your audience, fans and customers.
Looking to sharpen your media outreach? With experience working as a reporter, news anchor, cameraperson, assignment editor and producer, Erin understands what works and what doesn’t when it comes to getting your message out.
Erin has been an invited speaker at numerous conferences and events, including The Social Summit, Rotary Club of Canada, and Young Women of Power.
Erin has a Master's Degree in Journalism from the University of Western Ontario in London, and has been named to the Top 40 Under 40 by Avenue Magazine, and the Top 100 Twitter Influencers in Calgary. She has minor obsessions with technology, gemology, architecture and travel.
Freelance Writing Services
My unique skills include, but are not limited to:
- Storytelling & People Stories
- Social Media Messaging
- Corporate Websites
- Media Releases & Media Consulting
- Blogging
- YouTube Consulting & Content Development
- Your Project: Need something written but not sure how to describe it? Reach out & let’s talk
Writing Samples
Published in Atomic Ranch
Taking on the renovation of a mid-century home is always a challenge. In Fullerton, California, there’s added pressure when the homes are a beloved local symbol of a bygone era.
Published by Curbed.com
I thought my vintage midcentury dining set finally met its end during a move 10 years ago when the table, with legs removed, rolled off a moving truck ramp, splintering like kindling. Luckily, a furniture restoration specialist (on the moving company’s dime) returned it looking like nothing ever happened.
Full ArticleIn the criminal underworld, there are a handful of stock goods every bad guy can move. Guns, drugs, illegally modified weapons, tobacco products, olive oil…. Wait, what?
Nefarious characters dabbling in a product usually known for its dazzling drizzling and heart-healthy properties? True story.
Canadian Grocer magazine.
In Calgary, not a lot of neighbourhoods can trace their origins back over a century. The city has it’s roots, sure, but few of those original neighbourhoods have retained their original character and historic charm like Mount Royal, in the city’s southwest quadrant. With a proud past, and particular architectural character, it was a challenge to integrate a huge new commercial development into the neighbourhood known for its walkable charm and vintage vibrancy.
Co-op Wine Spirits Beer
When you come across a beer called Hijacked IPA, you might assume it gets its name from market research, or the future ability to craft some puns out of the name for ads. In this case, Citizen Brewing Company’s Hijacked IPA got its name from an unbelievably poorly timed yet brazen overnight theft, and the subsequent fallout.
When it comes to ‘Taco Tuesday’ in most Canadian homes, it’s not uncommon to see folks reaching for a pack of crunchy taco shells. But Jose Ricardo Rodriguez wants you to know that if you’re going for the genuine Mexican experience, that’s not it. Crunchy taco shells are a decidedly North American twist on a Mexican tradition. And it turns out we’ve been filling tacos all wrong, too.
Full ArticleErin writes weekly articles for Best Buy Canada’s consumer blog. Articles include reviews, how-to articles, announcements and features, as well as corporate website content and SEO-optimized copy. See all Erin’s articles on Best Buy Canada’s Blog.
Full ArticleAlbertaHealthServices.ca
Ian Blanchard remembers well his final shift working in the back of an ambulance — it was the day his career caring for patients one-on-one came to an early, unplanned end.
“I was stepping over some cables that ran from the stretcher to a monitor on the side counter, and I grabbed onto the stretcher for support, but the mechanism broke and I started to fall,” recalls Blanchard. “I landed on the floor in a small stairwell that’s off to the side.”
Full ArticleVisitGreaterPalmSprings.com
Greater Palm Springs is known for its beautiful scenery and warm weather, but just a few miles to the south is a scenic drive that offers high mountain wilderness and serpentine roads—all under two hours, provided you don’t stop at some of the gorgeous sights along the way. The drive? The Palms to Pines Scenic Byway, an officially designated scenic drive by the Bureau of Land Management.
Calgary Herald.
Chad Kendrick and his fiancée woke in the middle of the night to grunting and snorting. A bear was outside, rustling through their campsite. They were in a tent, and they were trapped. Terrified, they stayed still, even as the bear rubbed against the flimsy nylon and bowed the wispy fabric in toward them.
UCalgary.com
It’s no surprise physical activity is beneficial to our overall health, but sometimes we aren’t able to quantify how much it helps us. University of Calgary researchers want to know whether physical activity can help cancer patients get through treatment more easily, and whether being active can also prolong their lives.
Published in Savour Magazine.
While some are still shy about broadcasting it, many of Calgary’s chefs, restaurateurs and sommeliers are making plans—plans to infuse cannabis into their business model as edibles enter the legal realm. All sorts of opportunities are emerging, including entirely new career paths.
Andrew Freedman is a cannabis sommelier. His job is to help newbies and connoisseurs navigate the brave new world of legalized cannabis.
Full ArticlePublished in Avenue Magazine.
At its short-lived best, Lindsay’s Castle was a full storey of arched sandstone, supported by chiselled columns and wide steps, curling toward a sweeping panorama of Calgary overlooking the Elbow. This city’s history has been written in chapters of resource-driven booms and busts. So it might be apt that the nearest thing we have to a historic ruin stands sentinel to one of Calgary’s first prominent residents, who had everything, then lost it all.
Published in the Calgary Herald.
Smoke is sometimes still choking the air when Dennis Friesen arrives to a scene, in the hours after a devastating house fire. There’s a chemical tang in the air that sears the nostrils, and a clean white outline on the floor. The outline is in the shape of a person curled into the fetal position, the edges neatly painted by smoke particles.
Dennis is not with the fire department, or the police, but he’s there, in plain clothes, alongside those agencies to investigate what happened here.
Full ArticlePublished in CityPalate Magazine.
“Have you seen any of these?” Like a culinary detective hunting an elusive suspect I flash a photo to a clerk at the market.
“Sorry, no.” I try again next door.
“I’m looking for these. Know who’s got any?”
“Can’t help you.”
I get similar reactions from people all over the market until I run out of fruit stands. Yes, fruit stands. I’m looking for a berry and though it’s said to be one of the most prolific in Alberta and western Canada, I’m met with inquisitive looks every time I ask about it.
Full Article